As with any data collection, interviewing (individually or in focus groups) has to be planned within the overall research approach taking into account the particular aims of the qualitative data collection.
The planning of data collection has to be prepared early in the process of the overall research. Qualitative research is time consuming, on the level of data-collection, data-analysis and reporting. All the steps are presented in the next figure.
Figure 2 – Flowchart: interviewing people