Why opt for a qualitative approach?

Author(s): 
Laurence.Kohn
Author(s): 
Wendy.Christiaens

“The goal of qualitative research is the development of concepts which help us to understand social phenomena in natural (rather than experimental) settings, giving due emphasis to the meanings, experiences, and views of all the participants” (Mays, 1995,p. 43). This quotation gives a nice summary of the specificities of qualitative research methods, which are discussed below.